How To Maximize Traffic Generation From Social Bookmarking Sites

social bookmarking sites

Social bookmarking sites are great source of free and massive web traffic. Imagine your relatively young website getting about 15,000 visitors a day when your listing get to the front page?

Indeed, Social bookmarking sites like Delicious, Digg, Reddit, StumbleUpon, YouMob, etc can help generate a lot of traffic.

One extra smart reason to submit your contents to social bookmarking sites is that they are sure ways to build quality backlinks. Google and other major search engines link Bing love link juice from social bookmarking sites. Most of the social bookmarking sites allow the dofollow tag in their anchor tag – which is an easy way to build quality website backlinks for off-page SEO, thereby resulting to increased organic traffic flow.

The trick however, is in getting your content onto the front page of the bookmarking sites. Outlined herein therefore, are great steps to consider when trying to maximize traffic generation from social bookmarking sites:

Choose an enticing title

If your title was not coined to stand out enough, then chances are that your page may largely go unnoticed. Oftenly, many great articles go unnoticed on social bookmarking sites because their headline is not catchy enough.

You need to create a title that must grab the attention of your audience. Titles that include a call to action or a “how to” element tend to always catch the eye.

Read Also: Interesting Blog Post Titles: 10 Tips To Write The Best

Write an attractive first paragraph or description

You may have got a clear cut title, but you will need a great lead paragraph and/or description to kick-start the masterpiece in style. When submitting; make sure the description you include backs up your title and will help to grab and then hold the attention of the audience.

Keep the description to the point and be promotional of your content. Make people want to read what you have submitted. However don’t make it too long. Not many people are looking to read a long review as well as the article itself.

Content is always the King

You may have a great first paragraph, but the first paragraph is not everything. At the end of the day if the content isn’t interesting then the chances are it won’t be voted on or recommended to other readers and members within the communities.
Write something worthwhile and interesting to your audience.
If it’s good then you will receive good feedback and more exposure.

Include links to Related Articles / Popular Articles

Traffic gurus joke that traffic from social bookmarking sites is like an invasion – the crowds pour in and in a day or two they are gone. Unfortunately this is true – after your listing rolls from the front page (provided that you reached the front page), the drop in traffic is considerable. Besides, many users come just following the link to your article, have a look at it and then they are gone.

One of the ways to keep them longer on your site is to have links to Related Articles / Popular Articles or something similar that can draw their attention to other stuff on the site and make them read more than one article.

Encourage others to bookmark your site

It is best when other people bookmark your website. Therefore, you must try to encourage them in doing just that. You can put a bookmarking button at the end of the article, so if users like your content, they can easily post it. If you are using a CMS like wordpress, drupal or joomla, there are extensions or plugins that can easily be used to add Digg, Delicious, StumbleUpon and other bookmarking buttons but if you are using static HTML, you can always go to the social bookmarking site and copy the code that will add their button to your pages.

Read Also: How To Prevent Automatic Image Loading In Mozilla Firefox

Know when to submit

The time when you submit can be crucial for your attempts to get to the front page. On most social bookmarking sites you have only 24 hours to get to the front page and stay there. So, if you post when most users (and especially your supporters) are still sleeping, you are wasting valuable time. By the time they get up, you might have gone to the tenth page.

You’d better try it for yourself and see if it works for you but generally posting earlier than 8 a.m. in the morning is not good. Many people say that they get more traffic around 3 p.m. Also, workdays are generally better in terms of traffic but the downside is that you have more competitors for the front page than on weekends.

Submit to the right category
Sometimes a site might not work for you because there is no right category for you. Or because you don’t submit to the right category – technology, health, whatever – but to categories like General, Miscellaneous, etc. where all unclassified stuff goes. And since these categories fill very fast, your chance to get noticed decreases.

Build a great profile

Not all users are equal on social bookmarking sites. If you are an old and respected user who has posted tons of interesting stuff, this increases the probability that what you submit will get noticed. Posting links to interesting articles on other sites is vital for building a top-profile. Additionally, it is suspicious, when your profile has links to only one site.

Many social bookmarking sites frown at profiles that only includes submissions from one source. Such practice is considered as self-promotion.

Cooperate with other social bookmarkers

The Lonely Wolf is a suicidal strategy on sites like StubleUpon, Digg, Netscape. Many stories make it to the front page not only because they are great but because they are backed up by your network of friends. If in the first hours after your submittal you get at least 15 votes from your friends and supporters, it is more likely that other users will vote for you. 50 votes can get you to the top page of Digg.

Read Also: 20 Smart DOs And DONTs For Steady Organic Traffic Flow

Submit English content

Majority of these sites – digg, delicious and stumbleupon users are from English-speaking countries and they don’t understand exotic languages. So, for most of the social bookmarking sites submitting anything in a language different from English is not recommendable. The languages that are at an especial disadvantage are Chinese, Arabic, Slavic languages and all the other that use non-latin alphabet. German, Spanish, French are more understandable but still they are not English. If you really must submit your story (i.e. because you need the backlink), include an English translation at least of the title. But the best way to proceed with non-English stories is to post them on where they belong.

Never submit old news
Submitting old news will not help you in becoming a respected user. Yesterday’s news is history. But if you still need to submit old stuff, consider feature articles, howtos and similar pieces that are up-to-date for a long time.

Cosscheck your facts
You must be flattered that users read your postings but you will hardly be flattered when users prove that you haven’t got the facts right. In addition to sarcastic comments, you might also receive negative votes for your story, so if you want to avoid this, check you facts – or your readers will do it.

Check you spelling
Some sites do not allow to edit your posts later, so if you misspell the title, the URL, or a keyword, it will stay this way forever.

Not all topics do well

But sometimes even great content and submitting to the right category do not push you to the top. One possible reason could be that your stories are about unpopular topics. Many sites have topics that their users love and topics that don’t sell that well. For instance, Apple sells well on Digg and The War in Iraq on Netscape. Negative stories – about George Bush, Microsoft, evil multinational companies, corruption and crime also have a chance to make it to the front page.

You can’t know these things in advance but some research on how many stories tagged with keywords like yours have made the front page in the last year or so can give you a clue.

Read Also: 12 Social Exchange Sites That Can Crown Your Site A King Of Traffic

RSS feeds, registration prompt, newsletter subscriptions

RSS feeds, registration prompt and newsletter subscriptions are all important areas that can help a lot to maximize traffic from social bookmarking sites. Many people who come to your site and like it, will subscribe to RSS feeds or newsletter or even register.

So, you need to put these in visible places and then you will be astonished at the number of new subscriptions you got on the day when you were on the front page of a major social bookmarking site.

Respond to comments on your stories
Social bookmarking sites are not a newsgroup but interesting articles can trigger a pretty heated discussion with hundreds of comments. If your article gets comments, you must be proud. Always respond to commends on your stories and even better – post comments on other stories you find interesting. This is a way to make friends and to create a top-profile.

Prepare your server for the expected traffic

This is hardly a point of minor importance but we take for granted that you are hosting your site on a reliable server that does not crash twice a day. But have in mind that your presence on the front page of a major social bookmarking site can drive you a lot traffic, which can cause your server to crash – literally!

Well, for an articles site getting so much traffic may not be so devastating. But if you are under a shared hosting plan, your site will perform better if migrated to a machine that can handle a lot of simultaneous hits. Also, check if your monthly traffic allowance is enough to handle 100-400,000 visitors. It is very amateurish to attract a lot of visitors and not be able to serve them because your server crashed or you have exceeded your bandwidth! Oops!

Concentrate your effort on the major ones

Despite the differences among the different social bookmarking sites, there are striking advantageous similarities. You will soon discover that if a post is popular on one of the major sites, this usually drives it up on the other big and smaller sites. Usually it is Digg posts that become popular on StumbleUpon and Reddit but there are many other examples. To use this fact to your best advantage, you may want to concentrate your efforts on getting to the front page of the major players only and watch your successful efforts spiral over to other sites.

In conclusion, if such post is interesting and people start blogging about it, you will end up getting quality backlinks from great blogs out there.


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Social bookmarking websites are indeed a good source of free traffic. But sometimes a site might not work for you because there is no right category for you.

So, exercise caution when posting to bookmarking sites

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Have been using social networks, but not social bookmark…. will give it a try

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