10 Ways To Optimize Your Social Profile To Get Job

optimize social profile

Nowadays, social media can be a powerful self-promotional tool. And more than ever, recruiters are turning to LinkedIn, Facebook, Twitter, Google Plus and Instagram to seek out their next hires.

A study has shown that 65% of employers have made hires through social media sites. Sites like LinkedIn, Instagram and Facebook have been game changers for the hiring and recruiting industry.

Regardless of your field, you need to be extra careful of how you look on social media, and do everything you can to make your online persona as attractive to potential employers as possible. These are 10 ways job seekers can optimize their social media profiles to.get job easier.

1. Who do you want to be seen as?
Every time you appear on LinkedIn, for example, your headline or personal tag line goes with you. Make sure you brand your headline as what you want to be seen as by the on-line community, and especially potential recruiters. It is better to brand yourself for the job you want rather than the job you have. The reason? Recruiters will often search for a specific job title when looking for potential candidates.

2. Grab recruiters’ attention With an optimized summary
The summary box in your profile needs to be your personal elevator pitch but targeted at the people you want to see it – i.e. recruiters. Your elevator pitch needs to be why you are different and the value you can bring to an organisation. Make sure you include some of the keywords which recruiters are likely to be searching for.

Your profile summary should be catchy and highlight your best experience. Pay special attention when it comes to including keywords that are relevant to your skills. Don’t forget to add the industry you work in. Use keywords throughout this section that people would use to search for professionals such as yourself. Avoid incomplete profile summary.

3. Provide your clear and correct email address
Say a recruiter sees your profile and wants to get in touch with you about a potential job opportunity. Can they find your email address in a matter of seconds? Make sure it’s linked somewhere that’s clear and easy to see, because the last thing anyone wants to do is go on a wild goose chase just to get your contact info.

4. Have a professional-looking profile photo
One of the most important parts of your social profile is your display/profile photo. As in online dating, a decent profile photo is key to having a strong social profile. This isn’t the right place to be seen rocking extreme wears. That’s not to say you need to wear formal office attire (business casual is fine) but it pays to look engaged, put-together, and hopefully not too grainy.

5. Highlight skills and achievements that interest employers
In your career history, be judicious about what you choose to bring to the forefront. We don’t need to know about how you organized the office softball league, took them to the championship, and have a team of interns polish your trophies every night. Instead, try talking about specific goals you’ve met, and fortify your claims with numbers. For example: “Delivered target of $X in added revenue while cutting costs by 53%.”

6. Join career-relevant groups
LinkedIn, Facebook and Google Plus are full of great groups like Writers Network and Leadership Group, which can connect you with likeminded job seekers and offer industry-specific insights. It’s also full of groups like “Cat & Dog Videos and Celebrities Pictures” — which, while still very compelling, may not be immediately relevant to your career interests. It’s fine to join a couple of these, but make sure you’re primarily participating in groups that relate to your actual or targeted job.

Read Also: Top 6 Job Search Secrets Revealed

7. Have a complete (and relevant) profile
If you’re using Facebook or LinkedIn, make sure your profile is fully loaded with your complete employment history, education, as well as any skills related to your job. Try to think through the eyes of a recruiter. No one wants to see a half-written resume, or worse, a big empty space. It’s a general put-off.

8. Take advantage of your privacy setting
Nothing is truly private on the Internet, and it would be a shame to miss out on a potential job opportunity because of some embarrassing photo shots from four years ago. You’re better off assuming that if you wouldn’t want your mother to see something, it’s best kept offline or at least under control by friends-only privacy/security settings.

9. Claim Your Vanity URL
Instead of a URL with a million of confusing numbers at the end, it helps to keep it simple and clean like these:

  • twitter.com/plafomia
  • facebook.com/plafomia
  • vk.com/plafomia
  • google.com/+plafomia

It’s also a great SEO tip for easier visibility to your potential online recruiters.

10. Make sure you are ready to be found
If you are on social media and you are using it to look for a job, ask yourself – Are you readily available? Make sure you

contact settings are set to include, career opportunities, consulting offers, job inquiries, reference requests.

Make sure your profile setting is public, and ensure your profile display URL contain your name.


01: 10 Ways To Optimize Your Social Profile To Get Job

02: Top 6 Job Search Secrets Revealed

Thanks @ the incomplete summary

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Yes, many people will go through the trouble of opening a social account, maybe uploading a photo or adding a few facts here and there and then leave it at that. But when recruiters are your utmost need, dont forget your summary or leave it incomplete

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Great! good for job seekers

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