7 Powerful Tools To Track Your Performance And Reputation Online

If you can spend a huge chunck of your time and effort to promote your business online, you can as well balance your effort by spending a little further to monitor and track your activities. Tracking your online effort is essential because it helps you figure out what is working or not, thereby enabling you to track your progress within a given period. Outlined here are seven free awesome tools to monitor your online effort.
online brand monitoring and tracking tools

1. Social Mention
This is a social media search engine that searches for keywords on social media platforms This includes blogs, comments, bookmarks, events, news, videos and many other microblogging services — and provides metrics around keywords and “sentiment.” It also provides graphic illustrations or charts showing mentions per day or week. You can download the free search bar for browsers to monitor anything about your brand or cause.

2. Google Alerts
When Google bots discover a new blog entry or news story that contains a keyword or phrase you specified, it will send you an alert in a time frame you designated: immediately, daily or weekly. You can equally receive alerts via feeds sent to your RSS reader. Enter the topic you want to monitor, then click preview to see the type of results you’ll receive. Keep current on your brand, cause, sector or industry — and, of course, mentions of your own name.

3. Google Trends
To campaign effectively, you must be ready to effectively monitor your effort. Google Trends will help you monitor the impact that bloggers or a campaign has on a brand. The tool measures the level of interest in specific keyword based on searches people conduct over a period of time.

4. Blog Alert
If you don’t have the staff or the capacity to build online foot soldiers, then Blog Alert is worth a your trial. Blog Alert offers you a way to build targeted traffic to your site at no cost by giving you the opportunity to be the first to comment on relevant blog posts or forums about your brand or sector. You submit the rss feed of the sites you want to monitor, and Blog Alert will send you an email notification whenever new post comes up.

5. BoardReader
With over 50,000 forums to monitor, BoardReader is a community search engine that crawls forums, blog posts, images and microblogs. Remember, not all forums and message boards are indexed by Google. It will also let you know when a new forum starts specifically to discuss your brand or organization.

6. WatchThatPage
When you need to know as soon as an important Web page is updated — say, Wikipedia pages, wikihow pages or key pages on your competitors’ sites. Instruct WatchThatPage to keep tabs on any Web page, and you’ll receive immediate alert any time a change is made to such page.

7. BuzzBundle
With BuzzBundle you can easily find online conversations about your company, brand or products and engage with your audience in a very smart way. It analyzes and reports daily activities within social and blog world. With BuzzBundle you can also track which platforms are fueling the most conversations about your brand online. Bundled with the package are many other features that would make your online activities a lot easier.

If you have the staff or the capacity to build online foot soldiers, then Comment Sniper is worth a look. Comment Sniper offers you a way to build targeted traffic to your site at no cost by giving you the opportunity to be the first to comment on relevant blog posts about your brand or sector. You set up blogs you want to monitor, and Comment Sniper sends you a desktop notification or text message to your mobile device whenever a new post goes up.

I couldn’t stop laughing at the bolded. Meanwhile, social mention is worth trying! Thanks

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Chinagolum Onah:

I couldn’t stop laughing at the bolded. Meanwhile, social mention is worth trying! Thanks

Laughing? How has this become a laughing matter?

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Sorry but “online foot soldiers” is a popular phrase for radical political commentators on most Nigerian online forums.

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