20 Smart DOs And DONTs For Steady Organic Traffic Flow

Driving quality traffic to your website is the ultimate priority in turning the potentials of your website into reality. Out of many options available for generating traffic, organic traffic remains the best method to consistently depend on, for maximum and cheapest website traffic inflow.

Black man using laptop with joy – organic traffic

Organic traffic is the traffic that comes to your website as a result of unpaid search results. By this, the content you publish today will continue to drive traffic to your site tomorrow, next month, next year and so on, with little or absolutely no extra effort afterward. Unlike paid ads or social media, where you must continually pay or lift a finger before you can boast of a reasonable traffic, organic traffic is completely free and steady.

Granted! The quality of backlinks pointing towards your site is one of the major factors that guarantee higher ranking in search results pages and increased organic search traffic flow. If your site is relatively new or maybe you are just starting a fresh blog, the possibility of getting quality backlinks to your website in most cases, is extremely limited.

But through due diligence and the right focus, new comers can still manage to rank well and pull in tangible and steady free organic traffic from search engines for some keywords.

Read Also: How To Maximize Traffic Generation From Social Bookmarking Sites

Let’s check out the smart DOs and DONTs for steady organic traffic flow to your website:

THE DOs

1. Do Create Quality Content

Google now consider click-through rate and bounce rate when ranking web pages. So, if your web page appears in search result and a user clicks on it and returns back to search result page within a moment to click another result, Oops! In such situation, Google will think like a business man and as a result will assume your information does not solve the problem of their customer ( i.e. your visitor ). So, always endeavour to create quality contents that will not only satisfy your audience, but entice them as well.

Search engines are continually in search of the best content to appease their users demands through given keywords. And like search engines, webmasters are equally in continual need of visitors to grace their sites. To tap into search engines ever rich user base, you must be ready to help them fulfill their users informational demands in the most appropriate manner, for mutual benefits.

You must have probably heard of the age long saying that content is king. I even learnt that Bill Gates did emphasize on it back in the ninety. Surprisingly, the fact still remains valid today. The truth is that users generally, appreciate custom and quality content, and as such, find it very useful. In order to drive steady organic traffic to your site using content, you need to make sure it’s valuable and of great interest to your target audience.

2. Do Update Your Blog Regularly

As a blogger, you may have started creating quality content. You need it on a regular basis, in order to get the full benefits. Keeping your blog up-to-date will not only help in bringing more traffic to your site, but it will also increase your overall site index. And in the world of SEO, that is a very important strategy. Research has shown that websites with 401-10000 pages get six times more leads than those with 51-100 pages.

So, regular updating your blog with quality content does actually guarantee increased pages and keyword, which will in return, increase your chances to rank for more keywords. Having more pages, in addition to increased chances for more keyword index, will also increase your chances of acquiring links. The more you write on different blog topics, the more other bloggers in your niche see your works and may link to it for a reference purpose; thereby giving you an ample opportunity to kill two birds with a single stone.

3. Do Target One Topic Per Post

Don’t write on multiple blog topics in a single blog post, just because you want to touch every areas in your niche and maybe demonstrate your abundant wealth of information in the given blog niche. This may help your readers in few cases (I repeat, in few cases), but on the long run, may technically hurt your keywords ranking chances.

Choose a blog topic through whichever means suitable to you, focus on that topic and ensure you do justice to the topic. Always give out every possible fact about the topic without holding back; and most importantly, don’t lose focus nor repeat yourself unnecessarily. This will make it a lot easier for search engine spiders to accurately understand your topic and index it accordingly with the right keywords, for maximum traffic.

4. Do Write Long Posts

Quality long post that is both unique and compelling is like a two edged sword, in that it can be of great assistance in achieving better on-page SEO and can as well increase your chances of getting good backlinks from other bloggers around. Though, this may not be applicable to all blog niches, like Sport, News, Event and Entertainment industries, for instance.

But if your concern is to increase organic search traffic, then start considering writing quality long posts that are devoid of jargons and unnecessary words with a singular purpose of elongating the post. The best approach to writing attractive and enticing long post is to give all you can on the given topic. Don’t leave any stone unturned; in fact, vomit it all!

It has been reported that in order to qualify for inclusion into Google In-depth article search, one need to write post that is worth 2,500 words or more. Challenging as that may seem, the long term reward thereof is worth both the effort and the time.

Note: Always remember to avoid repeating yourself, it hurts.

5. Do Choose Attractive Title For Your Posts

Nothing guarantee maximum click-through rate from search result pages (SERP) to your blog than attractive post titles. It will be a total waste of time, energy and resources if your almighty post appears in search engine top 10 results only for the title to mean nothing to the user.

To successfully grab the attention of your potential audience, it is highly important to always choose interesting blog post titles or headlines to go with. This will help in no small amount to continually extract maximum click-through rate from your potential audience.

For better understanding on how to write quality post titles, check out this post the 10 Tips To Write The Best Title/Blog Topic.

Read Also: Interesting Blog Post Titles: 10 Tips To Write The Best

6. Do Keep Your Content Up-to-date

Over time, what was once an accurate, fresh piece of content becomes outdated, stale, and absolutely irrelevant. Trends and interests of audience keep on changing with time. What a constantly changing world.

For instance, a blogger who wrote a thorough and perfect post on how to accomplish five important tasks on Facebook two years ago would wake up today to realize that the old perfect post is now talking trash; and I mean capital T-R-A-S-H, TRASH! How and why, you may be tempted to ask? It is simple. While the underlying principles and objectives of Facebook remain the same, the overall interface and general mode of operation have continued to change and improve with time.

Adding some interesting new facts and images to your old posts will give new life and meaning to the existing content in the eyes of both your audience and search engines, thereby improving your organic traffic in a smart way. In addition to adding new facts to your old posts, always check for broken and outdated links and images.

Broken and outdated links easily create the impression of outdated content in the eyes of search engines, thereby reducing the display frequency of such content on search result page (SERP) – i.e. web page ranking demotion. For maximum organic traffic delivery to your old precious posts, do keep it updated.

7. Do Submit to Quality Directories

Directory submission is the process of submitting or enlisting your website in an appropriate category or sub-category of a directory. The most important benefit of directory submission is getting quality backlink to your website. Another good benefit of directory submission is that some directories reward every submission with quality do-follow backlinks, which will enable you to earn high PR and do-follow backlinks for your website with less stress.

Over the years, as Google index algorithm evolves, Google has continued to crack down on web directories that violate their guidelines, by outrighly banning or penalizing some offending directories.
In order to checkmate the proliferation of dubious directories and to guard against future violation, Google has subsequently promised to hit their SEO Sledgehammer on not only the offending directories, but their patronizers as well. Therefore, avoid placing your website on just any free and low quality directories; instead target fewer, but quality directories for better chances of getting maximum reward thereof.

So, how can you identify poor web directories? As general rule, poor web directories have few things in common. They have no visible and in some cases, very little toolbar Pagerank or public users metrics to correspond with their high Google PR. They are built solely for SEO and backlinks benefits, with absolutely no reasonable benefits to non technical users.

Few colleagues have even suggested that it will be a wise decision to stay away from directories that contain these words – SEO, link, do-follow, pr, rank, free and those whose domain name include more than one hyphen (e.g. best-free-directory).

Granted! Such directories may have very impressive Google PR and Domain Authority, but it may have been acquired through spam, by running multiple networks of directories. The short term benefits thereof could be sweet, but on the long run, the sweetness may suddenly become sour or outrightly turned to bitterness.

Check these out: The List of Directory that Google Likes and Top 100 Directories

8. Do Target Low Competitive Keywords

Organic traffic result is much easier when you target low competitive long tail or geo-targeted keywords than targeting high competitive keywords that are mostly targeted by well established brands out there.

Long tail keywords are generally longer and more specific keyword phrases to help target the right traffic to your site. Moreover, long tail keywords are more beneficial, because the audiences that use it are more likely to be interested in your products, services or information.

So, instead of targeting “make money blogging“, you can go for “make money blogging tips” or “make money blogging Nigeria” for the long tail and geo keyword versions respectively.

9. Do Optimize For Mobile Device

It is no longer news that Google has included mobile optimization as part of their ranking criteria. For a better free and smart organic traffic generation, it is important to optimize your website for both desktop and mobile users, to avoid missing out on the respective user base of the devices. Over 55% visitors to one of my long time blog belong to mobile users. So, to tap into the mobile device users market and have a ranking edge over your competitors, ensure your website is properly optimized to render effortlessly and flawlessly on mobile devices.

mobile friendly website responsive website
– Search engines rank responsive websites higher

10. Do Live Upto Your Promise

Your post title may have promised your audience 10 laughs per minute throughout the post. You must go all out to fulfill that promise; and don’t even contemplate on reaching a dubious compromise that will enable you to escape without fulfilling that promise within the post body. This is because; doing so could be at the detriment of your reputation.

It has been widely reported that social signal and trust are now part of Google ranking algorithm. Consequently, always bear in mind that “It takes a lot of truth to gain trust, but just a single lie to lose it all.” – Anonymous.

Therefore, don’t give your audience the opportunity to doubt you; rather you need to encourage both your existing and potential audience to return later on, by avoiding dubious post title schemes that will later bring about mistrust and consequently, jeopardize your reputation, trust and social signal inspired ranking potentials.

Meanwhile, if anyone could be kind enough to write a post that guarantees 10 laughs per minute, as suggested above, it will actually interest me to be among the first to read it. Therefore, don’t fail to notify me, please.

11. Do Create Little Controversy

Just as the name implies, a controversial topic will momentarily put you on the hot seat, but the inherent potentials to publicize your website cannot be underestimated. However, emphasis should be made on the word “Little,” to avoid doing irreparable damage to your overall online reputation.

So, before you post a controversial topic, ensure you are armed with reasonable facts; and prepare yourself for countless disagreements from your audience, both new and old. This shouldn’t scare you, to the extent that you would contemplate reversing your controversial argument to please them back.

No matter how tough the going gets, retracting your post is absolutely not an option; as that will not only discredit you the more, but is even tantamount to shooting yourself on the foot repeatedly. Reversing the trend will lead to more readers lost and of course, a wounded online influence and reputation.

Once you are in, always remember that forces will arise to force you to turn back, but don’t give-in, rather keep on moving forward, by replying reasonable comments with facts. When the chips are down, you will soon discover reasonable amount of mentions, new admirers, backlinks and many other marketing breakthroughs that will help your future organic traffic generation.

12. Do Stay Up-to-date on SEO Algorithm Change

Every year, to keep up with changes in user behavior, improve user experience and search engine results, Google makes at least one major update and many other minor adjustments that impact websites’ performance in Google search results.

Whether it is a new emphasis on content creation or an increased valuation for mobile friendly websites, the motive is to rank the best and most informative websites highest; and so, like science, SEO is ever changing.

By failing to stay up-to-date on SEO algorithm Change, your website will easily feel the impact by recording a drop in organic traffic stats, as soon as contradicting major update is implemented. For a better organic traffic delivery to your website or blog, and to ensure you remain or get on top, your SEO strategies need to constantly evolve, just like Google.

Check this out: 7 Tools To Stay Up To Date With SEO Changes

13. Do Improve Your Page Speed

In addition to the quality of links pointing towards your website, page speed is another factor Google have generously confirmed that affect their search engine ranking. It always gets into my head on coming across web pages that take ages to load. And I am very certain that this feeling is not peculiar to me alone, rather it is common among internet users, including you that is currently reading this piece.

Likewise, the same thing will happen to you and your blog if your blog visitors will have to wait that long for your pages to load. Either way, slow page speed is generally a minus; it is either your visitor get angry, press the back button and in some cases, swear never to return back or Google will take advantage of the negative situation to lower the ranking of your website or blog.

14. Do Share Your Content On Google Plus

If you have written a good stuff that is worth sharing, don’t hesitate to let your circles on Google+ know about it. This is very important.

So, be informed that content shared on Google+ have greater ranking impacts and of course, greater chances of appearing in organic search result than sharing via other social networks like Pinterest, Facebook, Twitter, etc.

THE DONTs

15. Don’t Limit Yourself With Geo Keywords Alone

If you have successfully targeted your blog posts with non geolocation keywords before, you may have discovered sooner or later how a reasonable number of visitors from cities, states, countries and continents different from yours, find their way of sneaking in and out of your blog posts without any restriction.

So, targeting your articles with geo based low competitive keywords does not mean you can’t expand your horizon by tapping into other huge traffic opportunities that present itself from other geolocations.

Take a look at your current blog traffic and observe closely where your visitors are coming from. This can be done with Google analytics or any other applicable analytics.

If you had targeted your posts towards your state of California alone or your country Nigeria alone, all the extra visits, traffics and engagement would not have occurred. Such analytical data is also an added advantage and good opportunity to enable you find and write on a broader keyword base for improved regular organic traffic generation. Once your geo targeted articles start getting the desired traffic result, try expanding the articles keyword base for improved traffic.

16. Don’t Post Duplicate Content

Actually, duplicate content are content that appear in more than one place on the internet. For a better search experience, search engines rarely display multiple duplicate content on the search result page; rather it focus on which version of it all is likely the original source.

The Problem: It has been reported that Google has implemented a rule that primarily deal out Penguin punishment in form of SEO ranking penalties to sites that copy others’ content and those that have low level of original content. So, in order to remain on the safer side, avoid duplicate post like a plague. And if you must duplicate others, maybe as a result of your niche, use the excerpt of the original post or keep the general practice at the barest minimum.

17. Don’t Ignore Other Quality Backlink Opportunities

Getting backlinks from quality directories out there is great, but getting quality backlinks from non directory arrangement is even greater. Generally speaking, the more backlinks you have out there, the more your chances of driving targeted regular organic traffic and otherwise to your website or blog.

To tap into the ever existing alternative quality backlink opportunities out there, you need to formulate and focus on a quality link building strategy. Most common link building tactics that easily come to minds when getting started with link building schemes are:

  1. Blog Commenting
  2. Guest Posting on quality blogs
  3. Forum Posting
  4. Article Directory Submission
  5. Product or Service Review
  6. Blogger Outreach
  7. Infographics

The above link building tactics are very effective, though they all have one characteristic in common – consumes lots of time. However, it has recently been discovered that article directory have lost it former glory due to continued contradiction to Google algo updates.

To have a successful link building strategy that won’t create negative Penguin attention or even a penalty on the long run, you need to have a diverse range of content that would serve as your link bait. Infographics, Blogger outreach, Guest posting and Product review are very effective in this regard.

However, Infographics has the highest potential to go viral within the shortest possible time. And when it does go viral, it wouldn’t go alone, rather it will go along with your precious link; thereby affording you the clear opportunity of killing two birds with the proverbial single stone.

Granted! Infographics are very good and effective option for smart organic traffic generation, but what if you don’t have the well-withal or the technical know-how to create one? Well, …that is why you are presented with upto 20 alternatives. Hop into the next applicable method; then start attacking and defending with great ferocity, till you can behold your success.

18. Don’t Underestimate the Power of Humor

Humor is a statement, performance, or joke that elicits amusement and laughter. In this dynamic SEO era, when long and detailed content is not only highly recommended and promoted, but equally celebrated and practiced, how can you attract and keep your audience glued till the end of a long piece of content without getting bored?

Well-articulated humorous statement that is properly adapted to the topic at hand can facilitate a deeper and a longer-lasting connection with your audience.

So, for writing an informative masterpiece of a content, you may get a quote, but for writing a funny and original content, you will not only get a quote, but you will also be remembered; thereby creating the right exposure and relevance in your chosen niche. Always remember this – a smiling reader is always in the right mood to pay clear attention and as such, can easily be compelled to go extra mile with the topic. Therefore, humor or joke is like engine oil, that if applied to an operating machine, helps to prevent frictions and its inherent breakdown; thereby ensuring long-lasting and smooth operating machine.

19. Don’t Include Too Many Adverts

No one is against your website hosting few ads, but some webmasters take ads slots beyond reasonable level. Many webmasters have turned their website or blog to a mere revenue generating platform that does nothing special, aside well optimized SEO site that bait searchers with content, then immediately push lots of adverts on them with reckless abandon.

These ads can come in the form of traditional graphics banners, pop-ups, pop-unders and text links. Google’s latest search algorithm update has continued to improve user experience further by downgrading sites with too many adverts.

Your SEO efforts may have delivered huge number of users to your website or blog, but if your audience can’t find the content to match their search query immediately after landing, due to obstructions and distractions by numerous ad banners of various sizes and positions, they will leave; thereby resulting to high bounce rate. High bounce rate translates to poor user experience to Google search engine users, hence the need for the improvement.

20. Don’t Ignore Your Privacy Policy

Challenged by ever changing search engine optimization (SEO) rules, getting search engines to trust your site will not only help the website ranking to become resistant to negative major SEO update, but will ensure its rank improves afterward. Simply put, SEO trust is the X-factor that can bulletproof your website from Google slaps and algorithm updates. Solid SEO trust is equal to SEO insured website.

There are many ways of creating impression of trust in the eyes of Google, like getting backlins from popular sites, linking out to authority sites, quality branding and of course, including privacy policy and other legal disclosure, etc.

For improved Google trust, ensure your site has a thoroughly written privacy policy or terms of use. Though boring to average users, Google values privacy statement and have gone ahead to classify it as a trust and ranking signal.

Conclusion

Getting free regular organic traffic from Google and other reputable search engines is not going to happen overnight, you must be ready to walk the talk, with thorough research, consistency, trials and errors, and the right focus. By putting round pegs in its corresponding round holes, you can be rest assured that in no distant time, the traffic metric will start reading in your favour and to your total admiration.

Read Also: The Realities And Necessities Of Flight Mode On Phones & Other Devices

Lastly, to run a general smooth SEO operation, endeavour to keep track of the good, the bad and the ugly steps you took, for a reference purpose. Thanks!

MORE TO READ:

01: 5 ASIDE: Advantages And Disadvantages Of Google AMP

02: Best Internet Security Practices: Top 12 Tips To Guide You

03: How To Add Subdomain To Cloudflare Site

04: How To Access CPanel Within CloudFlare Enabled Website

05: Interesting Blog Post Titles: 10 Tips To Write The Best

06: 7 Powerful Tools To Track Your Performance And Reputation Online

It is worthy of note that those good old days search engine tips, tricks and traps don’t work any longer, because they don’t supply relevant page results. Search engines are now looking for applicable content, not only relevant but real content, not pages stuffed with keywords.

@Nago, thanks for sharing

5 Likes Like Quote Report
5 Likes Like

@skayo:
It is worthy of note that those good old days search engine tips, tricks and traps don’t work any longer, because they don’t supply relevant page results. Search engines are now looking for quality and applicable content, not only relevant but real content, not pages stuffed with keywords.

@Nago, thanks for sharing

You can say that again! In those days, SEO was all about the survival of the fittest. But today, with the right info and the best practice a relatively new website can even spring up among the top 10 results.

Thanks for stopping by!

1 Like Like Quote Report
1 Like Like

Getting quality and steady organic traffic nowadays is a big challenge.

I now focus on writing quality long posts.And the best approach I apply to writing very attractive and enticing long post is to give all within my knowledge and power on the said topic.

1 Like Like Quote Report
1 Like Like

I dont miss SEO updates, you know why? Just to ensure my site SEO practice remain on the right track for continuous traffic.

0 Like Like Quote Report
0 Like Like